Driving traffic to your website or blog is extremely crucial if you want your marketing efforts to be a success. Social media platforms are one of the best sources of traffic because there are literally thousands of people active on these platforms at any point in time.
Facebook with over a billion active monthly users is the most sought after traffic source so in this post we’re going to be showing you how you can drive targeted traffic to your blog from Facebook. And we’re going to be using Facebook ads to do that.
The advantage of using Facebook ads is that it is both cheap and highly targeted. However, you simply cannot go to your Facebook Business page and randomly start setting up ads. Well, you could, but you have little chance of driving meaningful traffic to your blog if you did that.
So, before you set out to create your ad, you must ask yourself a lot of question. What sort of action do you expect people to take when they see your ad? Do you want people to engage with your ad like sharing or commenting on it? Do you want people to like your page, do you want them to visit your website or do you want them to know that you exist?
Only when you have a clear goal or objective for your ad, you can determine the ad type you need to set up. Facebook offers quite a few ad options to help you drive targeted traffic to your blog or Facebook Page. Let’s take a look at these options and what they can do for you.