Link Building has always been the backbone of search rankings. No matter how Google altered its algorithm it always made sure that backlinks had the highest value to rank any website on the internet. Link building strategies have changed dramatically over the years while many of them do not work today, there are quite a few that still stand strong.
Take guest blogging for example, bloggers have been building backlinks by writing articles on other blogs for a long time, even after being told that it is bad. The point that everyone missed was guest blogging for a backlink is not bad but doing it in high margins can impact your site performance in search engines in both positive and negative ways.
However if the strategy is applied correctly you can gain good results from guest blogging. I will talk about guest blogging more in one of the sections below. For now let’s focus on the link building strategies that work in the current timeline we live in and how we can make the most of it.