Pinterest fact: As of Sept 2017, there are over 200 million people looking for ideas on Pinterest EVERY MONTH.
The best part – People on Pinterest are BUYERS. 93% of active Pinterest users said they use Pinterest to plan their shopping and 87% said they have made purchases on the site.
This detailed infographic from Pinterest, in fact, says it all!
Pinterest isn’t just a social media/ search engine for arts & crafts, fashion and food. Niches such as real estate, financial services and Auto are starting to become popular too!
And it isn’t just a platform for women either. Sure, women account for nearly 70% of the Pinterest traffic, but last year alone, there has been a 50% increase in men using Pinterest.
The statistics are a clear indication that if used well, Pinterest can provide a tremendous boost to your business, drive traffic to your website and helped build brand identity and loyalty.
So are you getting the most out of this platform?