The biggest blogging mistake I ever made was to implement all the advice my mentor bloggers shared online. While these top bloggers thought me a great deal, I failed to realise the old saying “too many cooks spoil the broth”.
I should have studied, analysed and then made changes that was good for my blog and my readers. I destroyed my blog that was generating thousands of dollars with affiliate keywords ranking on page one. In August of 2018 I started to research some of the bloggers who stayed under the radar but were making some sold cash with their blog and products.
These are not bloggers that people in the blog space would call out or even mention quite frequently. Not the ones that are public speakers or six figure product owners. But bloggers who manage to follow some the principles that I’ve follow as a rule of success.
This research showed me where I was going wrong and how I had deviated from my success formula. I realised just how my success formula failed me and it also thought me something new. You should always stop, listen and analyse at periodic intervals so that you know where you stand in the process of development and success. If you do not do this, you will not be able to know if you stray away from your primary goals and objectives.
It was very hard for me to realise how I destroyed my blog that was doing so well in the community and the reputation I was building. But then again “life happens” our strength lies in how we are able to overcome our obstacles and challenges and rise above it all. That is what makes us leaders and a role model for people to learn from and follow.
This post is aimed at bloggers who aimlessly blog or blog without the thought that they might be going wrong somewhere which might be the reason their revenue has stagnated or stopped. Lets take a deeper dive into all the things that will make you a more successful blogger.
Don’t let determination cloud your judgement
In my situation, I failed to see the log in my eye while constantly judging and pointing out the mistakes fellow bloggers were making on the web. I was determined to not make the mistakes they made. I was determined to be better than them. I was determined to follow the advice for several bloggers. I wrote down all the tips and tricks and implemented them.
I was so blinded by my determination I forgot to see that I was undoing the good that my blog was to bring it down to the ground. Even then I could not see the plank in my eye, because I kept telling myself I am following all the leading bloggers in the field of SEO and online marketing. What I did not realise is they were all talking about various best practices and I did not realise that they all don’t work together.
By the time I figured out what was going down, my blog dwindled down to little to no traffic and little to no revenue. This is where structured courses and books come in. They provide some sort of structure and organisation to information and don’t necessarily talk about everything. The content is delivered to you in a complete package that helps you to achieve your goals. In my research I found that those not so famous bloggers where still making solid money because they took up a course or followed a book and stuck to it until they learned what was necessary to change, when and how.
When you change process you break consistency
I had miss the target by a mile. I was supposed to go by the well defined process and best practices that were already in place. I was not supposed to make changes unless otherwise something went wrong with my blog. Things like a Google ranking update and stir up a lot of panic amongst bloggers and webmasters. Its during this time that we need to analyse what went wrong and address the issue.
The frustrating part was that I did not follow proper protocol I made changes to the process without a backup copy in place. Today I take time out to start blogging and start to define every process that needs to be followed for content creation, social media promotions, advertisements, sales, products and what not. Its a time consuming work but I do it with confidence that tomorrow it will be easy for me to blog my way to success.
Remember, when there is a process in place you do not need to remember a hundred items. You just have to follow process and you will be successful. Don’t put your brain into overdrive when all it needs to do is follow fixed well defined instructions.
Consistently doing the wrong thing does not bring positive results
When everything is working in your favour and you are seeing steady growth with your blog, try not to change anything around. Even simple changes like the theme (StudioPress to ThemeForest to Independent theme Developers) or font styles can impact user experience. You might be wondering what on earth did I do like that to mess things up.
I rebranded Broke Bloke Blogs to Eddie Gear dot com – the first mistake. Why? because I had built a brand and a reputation of how I was overcoming all the challenges and still making it with blogging. I changed my blog theme, changed the logo, changed the site structure, and even moved away from ConvertKit and lost my subscribers. Personal branding I thought would add more value based on some well written articles; but that was not really true and I learned it the hard way. I lost links, reputations and all the revenue despite I followed all the best practices in SEO to the letter.
Then I moved it to another domain then back to Eddie Gear and finally realised how badly I messed things up. Today I am at the point of realisation that being consistent is not enough if you doing the wrong thing. But I’ve learned from my mistakes and I am glad that I decided to test out all these things on my blog and not teach them to my readers and followers as I learned them from the experts.
Persistence brought me back and determination will see me through
I’ve always been the underdog that I’ve become so predictable. People, when they look at me they always think I can change the whole game just because I’m it. While that makes me feel proud in someway I also let it get the better of me so much so I mess things up, even if I have a good chance of winning.
There is one thing that I am proud of and that is my persistence towards my goals and passion. Blogging is something that I learned out of curiosity that turned into my passion and dream to become a blogger who is recognised for his expertise as a digital marketer who has made a name for himself.
I’m still pursuing that goal and this time around I am even more determined to make it to the top of the blogger list. Something of the rags to riches story. My success is defined by what I do for you my readers and I turn to you for your support in helping me make my dreams come true.
10 Valuable Lessons Learned
- Don’t apply all that you learn from the web. Understand that they might counteract each other if you do not understand the technical side of it as well.
- Do not apply the techniques and tips on your Primary blog. Set up a test site and try our your strategies on the smaller site that does not impact your primary blog revenue.
- Do not over-think or over-do your part in any area of blogging. Sidebar vs. no sidebar, long form content vs. short form content. They all work, just that you need to understand what your readers love the most.
- Featured images vs. Text only articles.
- SEO is not the only source for traffic, Sites like Pinterest drive similar volume of traffic depending on your niche.
- Process. Process. Process.
- Document all that you do and why do you what you do.
- Too much of anything is good for nothing. Even too much good can harm you.
- Stop, no, slow down learning and start implementing to see results.
- Don’t give up blogging.
Have you ever made any such mistakes not realising that they are actually destroying your blog instead of helping you? Do share your story in the comments below, may be you will help someone see something they might have overlooked.