Many business people spend a great deal of time and resources getting new leads. Lead generation doesn’t just build traffic and profits; it helps to build your brand and expand your customer base. However, in the midst of looking for traffic, people often neglect to turn their leads into paying customers.
Email marketing is effective not just for lead generation but for conversions, if you handle it correctly. Here are a few easy autoresponder techniques that can give you a needed bump in both leads and conversions.
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1. Offer Free Trials or Products
Even the most jaded customer cannot resist a freebie. Offering free trials of products, even digital products such as eBooks or membership in a VIP club, is bound to bring more people to your website.
When you use an email autoresponder to handle this task, this is a very low investment way to build your email list as well as your traffic. You can further improve lead generation and conversions by ensuring that your free trials are high value and encourage traffic to become paying customers.
One caveat to this advice: don’t make people jump through hoops or go through an endless series of steps to get their free stuff. This is frustrating and will leave them feeling resentful and distrusting of your business.
2. Show Off
People love to get services from industry leaders. We all trust experts more than the average Joe, so building yourself and your company up as an expert is an important part of marketing.
Autoresponder emails are a great way to show off your expertise. Don’t be afraid to brag about a new product, a special accomplishment, or other achievements. If people like the results well enough, they just may buy from you! These types of emails are also a great time to get personal with your market.
Use humor and show your personality. It’s fun to toot your own horn, so include one of these emails every few months or whenever you have a new product or accomplishment worth promoting.
3. Offer Free Quizzes
Have you ever taken a free quiz? Whether a personality quiz or a “which fluffy kitten are you?” type of quiz, people on the internet love to take these tests and share them with their friends.
Finding out more about oneself is fun! Offering quizzes is a great way to drive traffic to your website and also to add to your email list. You can ask for an email in order to get the quiz results, and most people will eagerly comply.
This is a low effort way to build your traffic. Just make sure the quiz is fun and somehow related to your brand and your products.
4. Reintroduce Products
Most business use autoresponders to introduce new products, but these are also an opportunity to promote existing ones. If a product is suddenly relevant due to changing season, news stories, or other timely information, you should send out an autoresponder email singing its praises.
You can also reintroduce products with a discount, which often leads to higher conversions and sales.
While modern customers are more wary of standard sales tactics such as upselling, you can find subtle ways to incorporate these into your autoresponder. When a customer buys a product, send them an email in a week suggesting another similar product or even a more expensive one.
You can even offer discounts, free shipping, or other offers intended to entice customers. This will get customers to come back and increase the chances that your website will become the go-to shop for your category.
6. Solve Problems
Modern people love businesses that offer solutions to problems. Your autoresponder emails can help them to solve problems by offering answers to common problems that people in your niche experience. For example, if you are selling home improvement supplies, offer a how-to for a DIY project–one that requires using your products, of course. Make sure your tips and how-tos are brief, clear, and easy to use.
Offering concrete solutions also increases the chances that people will sign up for your email list and later continue to visit your website. It makes your business relevant, which always a good branding move.
7. Review New Products
If you have a new product, reviewing it is a great way to let people know what it’s all about. Be honest about the pros and cons, but include what makes it special enough to be on your list of offerings.
You can also review products in related fields. In addition, don’t be afraid to ask for and post reviews. People love to share their experiences with new products; customers are more likely to trust the word of another customer over yours. Product reviews will make people want to check out the product and possibly buy it.
These are just a few of the ways that autoresponders can increase your leads. If you have not make email marketing and autoresponders a major part of your marketing, you are missing out. This is a great way to reach a large amount of people and funnel interested traffic to your website.