Its been 2 days, my tea is cold, I haven’t had a shower and I’m still staring at a word document titled “Article Marketing“.
Its official people, I have writers block.
Isn’t it one of the main reasons people quit blogging?
I’m not sure If I’ve reached that point in my life yet. To quit blogging that is.
But one thing is for sure, I’m never going to get started on writing this article on Article marketing.
Its almost after 6 months that I’m getting back to writing this post, in the hope that I will complete it this time around.
Article marketing is a very interesting subject for me to talk about as a blogger. Many might not know that blogging is article marketing in a way. I will talk about it in detail later in this post.
If you are not sure what article marketing stands for here is a basic definition:
“Article marketing is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business.” ~ Wikipedia
There are thousands of bloggers, internet marketers and even some businesses that have applied the wrong article marketing strategy and ended up being penalised by Google Panda update.
While article marketing might be a straight forward process if you do not pay enough attention to the guidelines that Google sets in front of you, then you just might end up being penalised for it. Hence article amercing strategies should be taken with a pinch of salt.
Its not just that, there are blogs being affected because they had too much Google Adsense advertisements above the fold.
Define a clear purpose for your article marketing strategy and then take it forward step by step. This will help you create a profitable authority website instead of an SEO junkyard. Once you ensure you are headed in the right direction and your article marketing strategy is all about growth and progress and not spammy or spun content, then its time you know about a few good options to include in your campaign. Here are five options that should comprise of an article marketing campaign.
Blogging has been big for a long time. Its popularly increased when people like Darren Rowse from ProBlogger and many other bloggers began sharing both their experience and also educating readers on how they could become a professional blogger.
Blogging ever since has become totally different ball game. There are young entrepreneurs like Harsh Agarwal from New Delhi and various parts of the world who have set up blogs and make thousands of dollars on a monthly basis.
Blogging has become a business more than a medium to market a product or a business online. The primary sources of article marketing is a blog. Its one of the main reasons marketers recommend websites and online businesses to start a blog as it serves as a great asset to market one’s products and service and also educate customers about the various changes and even new product launches.
If you want to master the art of article marketing the first step you need take is to set up a blog and start writing useful articles that your customers can benefit from and also use them as a medium to acquire new customers. This will be the driving force behind your online marketing efforts.
Use Article Directories
Article directories were once a great source for article marketing. Bloggers and marketers swamped to these portals to create marketing articles as readers used them as a source for reference.
Soon these portals were gamed by spammers and were immediately impacted by Googles algorithms thus putting an end to article directories. There are hardly a few popular ones that are still around hoping to get back to their peaks as they fix their sites for improved rankings.
As an article marketers you still have a decent collection of article directories where you can publish your work in an effort to build a backlink, market a product or just to create awareness.
Be Part Of Collective Publishing Portals
There are hundreds of collective publishing portals. These are sites that are solely powered by external publications. These are sites that are a lost art and will soon become extinct. They are still in existence as they are able to make a good deal of money and are safe from Google updates as for now.
With this in mind, its important for marketers to include portals like these to share and create awareness. Article marketing is all about creating the perfect combinations of digital publications that get you your desired results.
Recently I launched a guest blogging campaign where I focused on getting my brand known and generating some awareness about the Broke Bloke Brand. You should know that even since I launched that campaign I’ve fallen in love with guest blogging. Yes I love guest blogging and so should you as there are more benefits to guest blogging than link building.
Guest blogging has transformed my brand from a new unknown blog to a blog that is represented by the moustache man. Thanks to guest blogging I’m now known in the blogosphere and generating awareness as the days go by.
Give it a try, to skyrocket your business. Article marketing via guest blogging is by far the most successful strategy you can apply and see immediate benefits from.
Article Marketing via. Press Releases
Most businesses and even marketers never realise that press releases can work as one of the most effective and easiest article marketing strategy. It might not always be an article, but product launches and promotions are easy to release to hundreds of directories instantly.
Press releases are a great way to create awareness of new brands and even getting your business in front of thousands of journalists who are always at various press releases directories to ensure they get news of any updates from companies as soon as they are released.
Sending out a PR every once in a while to market your brand will get you well deserved attention from readers and even existing customers. Press release as article marketing is a new way forward that businesses and brand need to adopt.
Thanks for reading and if you have questions or suggestions please use the comments section to let me know and I’d be happy to discuss this with you.